Performance Marketing & Growth Specialist bridging analytics, creativity, and strategy. From complex datasets to clear decisions — I build systems that scale.
I'm a Performance Marketing & Growth Specialist based in Berlin with a deep passion for turning messy data into clean, actionable strategy. With a background spanning digital marketing, analytics engineering, and UI design, I operate where data science meets business impact.
Currently at PayTR driving acquisition and retention through intelligent, data-led campaigns. I manage end-to-end analytics infrastructure — from server-side tracking to BigQuery pipelines to Looker dashboards.
Outside work, I'm deep into an AI Development Module at Marmara University (in collaboration with METU, Bogazici & ITU) — exploring the intersection of AI and growth strategy.
I combine technical depth with marketing intuition to drive measurable growth across the full digital product lifecycle.
A selection of high-impact projects where data, creativity, and strategy collided to solve real business challenges.
Built an end-to-end NLP system in Python to scrape and analyze thousands of social media mentions and forum posts. Transformed raw user sentiment into dynamic dashboards and narrative reports — delivering a fully reproducible, updatable brand health framework that directly informed executive decisions.
Led RFM(T) customer segmentation and retention cohort strategies aligned with core business objectives. Identified high-value segments and orchestrated targeted campaigns that drove a 37% increase in active merchant count while cutting acquisition costs by over 30%.
Designed automated reporting workflows using 3rd-party APIs, BigQuery, and Looker connected to Google Sheets. Eliminated manual reporting overhead, enabled real-time data-driven decisions across marketing teams, and restructured brand-search campaigns to cut costs in half.
Launched and continuously optimized performance campaigns across Google Ads, Meta, and Criteo. Built comprehensive Power BI and Looker dashboards and ran retention cohort, RFM, and CLTV analyses in Python and SQL to refine channel mix, audience targeting, and creative strategy.
Whether you're looking for a growth specialist, a data-driven marketer, or a creative problem-solver — I'd love to hear from you.