Growth Marketing Manager turning data into measurable growth, €1.5M+ paid media, +65% growth, −30% CAC, backed by the analytics, dashboards, and automation I build myself.
I'm a Growth Marketing Manager based in Berlin, a permanent resident with full, unrestricted work authorization. I drive measurable growth across the full funnel (€1.5M+ paid media) and build the analytics, dashboards, and automation underneath it myself, where marketing meets data and engineering.
Currently at PayTR driving acquisition and retention through intelligent, data-led campaigns. I manage end-to-end analytics infrastructure, from server-side tracking to BigQuery pipelines to Looker dashboards.
Outside work, I'm deep into an AI Development Module at Marmara University (in collaboration with METU, Bogazici & ITU), exploring the intersection of AI and growth strategy.
I combine technical depth with marketing intuition to drive measurable growth across the full digital product lifecycle.
A selection of high-impact projects where data, creativity, and strategy collided to solve real business challenges.
An always-on customer-intelligence platform that turns public conversations into executive decisions, collecting and analyzing 50K+ posts across a brand and 9 competitors, classifying sentiment and themes with AI, and delivering board-level briefings automatically. Built at PayTR to replace manual brand monitoring; now a multi-tenant Voice of Customer SaaS.
Led RFM(T) customer segmentation and retention cohort strategies aligned with core business objectives. Identified high-value segments and orchestrated targeted campaigns that drove a 65% increase in active merchant count while cutting acquisition costs by over 30%.
Designed automated reporting workflows using 3rd-party APIs, BigQuery, and Looker connected to Google Sheets. Eliminated manual reporting overhead, enabled real-time data-driven decisions across marketing teams, and restructured brand-search campaigns to cut costs in half.
Overseeing end-to-end management of PayTR's corporate web presence and cross-functional project delivery. Coordinating UX improvements, content pipelines, and conversion-focused optimizations while aligning engineering, design, and marketing teams toward shared milestones and release cycles.
A product-feed management platform that helps online stores get more from Google Shopping, Meta, TikTok, Criteo, and more, validating and enriching catalogues, generating channel-compliant titles and descriptions with AI, scoring every product for quality, and syncing optimized feeds automatically. Multi-tenant SaaS with Google Merchant Center + GA4 integration. Currently in pre-launch.
A financial model that maps the settlement-float window, the gap between a transaction and the merchant payout, across bank and card POS networks, quantifying term-deposit yield against operational cost to reveal true, transaction-level margins. Built with Finance in Power BI (advanced DAX) on a SQL / BigQuery backbone.
Built production-grade n8n automation systems: a config-driven SEO Content Genie that reads keywords from Google Sheets, analyses SERPs, generates AI articles and infographics, and publishes automatically; a Blog Infografik Creator with AI image generation per post type; and a Google Business Review Monitor that watches new reviews in real-time and drafts AI-powered responses via Slack.
Owned Sosyopix's CRM (lead admin / "champion" on Insider). Designed every push, SMS, and email campaign on SQL-built segments, targeting the most responsive audience per send. Set discount logic, product focus, and timing using seasonality, customer-behavior, and product-profitability analysis. From a single behavioral insight in the data, I built a campaign that dethroned the existing best-seller and created a new one.
Launched and continuously optimized performance campaigns across Google Ads, Meta, and Criteo. Built comprehensive Power BI and Looker dashboards and ran retention cohort, RFM, and CLTV analyses in Python and SQL to refine channel mix, audience targeting, and creative strategy.
Founded a data-driven digital marketing consultancy serving e-commerce businesses and SMEs across Turkey. Built full-service infrastructure spanning analytics architecture, full-funnel campaign management, real-time dashboards, and UX optimization, operating fully remotely.
Whether you're looking for a growth specialist, a data-driven marketer, or a creative problem-solver, I'd love to hear from you.